2025 is looking good already.
This past fall, Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail. And that recommendation was accepted by the Governors of the United States Postal Service.
The result — the price of a stamp to mail a 1-once single-piece First-Class letter promoting your products or services to potential customers will not increase. But that's not all...
Direct response marketing provides direct marketers with a measurable and trackable form of marketing, allowing them to analyze the costs, response rates, and overall effectiveness of their campaigns.
It's a fact — direct mail continues to deliver impressive ROI for financial services, insurance, and Medicare marketers. But have you noticed, many companies still rely on feature-heavy letters that fail to forge emotional connections with prospects? By incorporating proven storytelling techniques, you can transform routine campaigns into compelling narratives that drive action.
It's a fact, Medicare Advantage plans sometimes undergo benefit changes, including reductions or even eliminations. These changes must be communicated to new and existing policyholders carefully. Your success requires balancing transparency, compliance, and trust.
In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer. Understanding the power of CTAs is essential for any marketer who wants to boost conversions, calls, clicks, etc. and drive engagement. But what makes one CTA work and another CTA epically fail? And how do we optimize them for better performance? But let's start here...
The 7 statistics below speak for themselves — and here’s what they're saying:
"Direct marketing, when executed well and professionally, can be a highly profitable customer acquisition channel for marketers in just about any industry or vertical."
It's further proof that direct response marketing is an effective and productive channel for today's modern marketers. Here are seven distinct advantages the direct response channel can give you;
As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.
You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.
Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).
In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.
Something much deeper...