Artificial Intelligence (AI) has quickly become one of the most hyped topics in marketing.

In case you haven’t noticed, today’s consumer is different.

The path from initial awareness to purchase has never been more convoluted. And as marketing leaders, we've all experienced the frustration of knowing our campaigns are driving value while struggling to prove it with traditional metrics.

The landscape of direct marketing has undergone a profound transformation with the integration of generative artificial intelligence. As digital communication channels continue to evolve, marketers are discovering unprecedented opportunities to enhance their direct response marketing strategies through cutting-edge AI technologies.

Another holiday season – also known as "giving season" – is in the books.

And it's clear that direct mail remains a cornerstone of successful year-end fundraising campaigns. But what are the key elements that drive response rates and increase donations during this crucial period?

As a chief marketing officer, you know the traditional marketing playbook has been thrown out the window.

Today, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up in these key areas (Rate yourself: 1 Novice – 10 Guru):

This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2. 

This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.

On February 1, Ron Jacobs will be one of the keynote speakers for the page2022 conference, an annual event hosted by JAGAT, the Japanese Association of Graphic Arts Technology. The presentation is titled Reimagining Business in 2022: It's about Resilience, Relevance and Refocus.

The keynote presentation focuses on decisions that printing company managements, agency managements and marketing managers will need to make in the coming years to keep up with the way that prospects and customers are changing, and the new ways that your clients are going to market.

Every attendee has shown resilience, just to get through the last two years of Covid-19. The keynote addresses some ways that they can refocus their efforts, to remain relevant and help their businesses to thrive in the future.

Click the button below to sign up for the conference (note: the conference is in Japanese but Ron's presentation is in English). And keep reading to learn more about the keynote. 

With the rise of advanced analytics and a wealth of data to work with, marketers have a powerful tool at their disposal: data storytelling. But what is data storytelling? And how can you make the most of it? 

It goes beyond simple data visualization – the charts and graphs your analytics tools churn out. It’s more than stats on a slide. It’s what happens when you match those data-rich visuals with something human. A story.  

Here’s a simple way of thinking about it... 

Hard data + human connection = data storytelling. 

When you add words, emotion and narrative to data, you get something special. You get a story backed up by proof. It’s a powerful one-two punch of emotion and logic, woven together and supporting one another. 

The end of third-party cookies is on the horizon...  

Mozilla Firefox and Safari already block third-party cookies. And Google announced that it will block cookies through the Chrome browser by the end of this year. What does this mean for digital marketers?