As a chief marketing officer, you know the traditional marketing playbook has been thrown out the window.
Today, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up in these key areas (Rate yourself: 1 Novice – 10 Guru):
This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2.
This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.
On February 1, Ron Jacobs will be one of the keynote speakers for the page2022 conference, an annual event hosted by JAGAT, the Japanese Association of Graphic Arts Technology. The presentation is titled Reimagining Business in 2022: It's about Resilience, Relevance and Refocus.
The keynote presentation focuses on decisions that printing company managements, agency managements and marketing managers will need to make in the coming years to keep up with the way that prospects and customers are changing, and the new ways that your clients are going to market.
Every attendee has shown resilience, just to get through the last two years of Covid-19. The keynote addresses some ways that they can refocus their efforts, to remain relevant and help their businesses to thrive in the future.
Click the button below to sign up for the conference (note: the conference is in Japanese but Ron's presentation is in English). And keep reading to learn more about the keynote.
With the rise of advanced analytics and a wealth of data to work with, marketers have a powerful tool at their disposal: data storytelling. But what is data storytelling? And how can you make the most of it?
It goes beyond simple data visualization – the charts and graphs your analytics tools churn out. It’s more than stats on a slide. It’s what happens when you match those data-rich visuals with something human. A story.
Here’s a simple way of thinking about it...
Hard data + human connection = data storytelling.
When you add words, emotion and narrative to data, you get something special. You get a story backed up by proof. It’s a powerful one-two punch of emotion and logic, woven together and supporting one another.
The end of third-party cookies is on the horizon...
Mozilla Firefox and Safari already block third-party cookies. And Google announced that it will block cookies through the Chrome browser by the end of this year. What does this mean for digital marketers?
Direct mail has been a powerful marketing channel for decades.
But looking ahead... it seems that direct mail is poised for a new renaissance in the 2020s.
Customers are becoming more wary of digital tracking and privacy on the web...
And the integration of new media with tangible mail creates a powerful, lucrative marketing opportunity.
This is especially true when you’re trying to micro-target new customers and build lasting relationships with existing customers.
After all, these innovations simply help do what marketers have always tried to do: get the right offer in front of the right person at the right time.
No matter how much you promote your own brand, there will always be customers who aren’t willing to take it from you. In fact, HubSpot Research shows that 57% of U.S. consumers trust the opinion of their friends and family when it comes to a new product.
Plus, with the widespread access of the Internet, customers can deep-dive into their research before they put up their hard-earned money. It’s easier than ever to compare products, seek recommendations and read reviews.
That’s where earned media can help build your credibility.
But what is earned media?
In the eCommerce space, Mailchimp’s latest benchmarks showed that the average open rate for marketing emails is 15.68% and the average click-through rate is 2.01%.
But when it comes to thank you emails... the numbers speak for themselves. According to Remarkety, thank you emails received (on average):
So, if you don’t invest in a well-crafted “thank you” email... well, you’re missing out on a major opportunity. Saying “thank you” helps you build long-term relationships with your customers, humanize your brand and even re-engage customers. Here’s how you can turn a simple “thank you” into a powerful avenue for relationship-building.
When it comes to eCommerce marketing, you need to take stock of your sales funnel from the top... through the middle... and last but not least, the bottom. If you’ve been following along with our blog series, you’ve made it to the final installment of our eCommerce Sales Funnel series. And if you missed it, head over to our posts on ToFu tactics and MoFu strategies to explore the rest.