The customer buying journey involves getting clicks on your ads, guiding customers through your website, and completing a sale. You can have all the online traffic in the world but one tiny technical error can halt that journey in its tracks. Making sure your website functions properly and running your ads efficiently is the goal of conversion rate optimization, or CRO. On this episode of J&See, Meg Goodman talks CRO with Kurt Philip, founder of Convertica. Kurt and his team of experts identify issues with existing websites and provide support to increase traffic and click-through rates. Kurt and Meg also discuss running a remote company and the future of online businesses. Read on for some of the highlights of their conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.