Today’s online shoppers face an ever-growing number of choices and mountains of information as they traverse the long and winding path toward a purchase.

Well recent research from Google has revealed that there are some specific strategies to help marketers make sense of what’s often referred to as the “messy middle” of that purchase journey. And it may help your brand land in the right place with the right messaging to the right shopper at the right time.

You are ZOOM-ed out. You’re Webinar-ed out. You’re emailed out.

And — if you are — you KNOW your customers and prospects are. So, what’s the best way to reach the digitally exhausted, the weary-eyed masses in the post-pandemic world?

Trust. It’s hard to build… but easy to lose.  

Especially when it comes to brands.   

Brand trust is key to boosting customer engagement. People are more likely to recommend a trusted brand to family members and friends, pay more for a trusted brand’s product or service, and even share personal data with a brand they trust. Take a look at this chart to see exactly how it breaks down...