In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.
Something much deeper...
In the ever-evolving landscape of digital marketing, email remains a powerful tool.
If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones. In addition to the legwork and effort, the cost of acquiring a new customer can be up to five times higher than retaining an existing one.
That means customer retention is a crucial aspect of any marketing strategy.
And you, as the marketing manager, should make it a top priority, here's why...
If you’re lucky...
You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem. For a solution-aware prospect like this, you just need to convince them that you offer the best remedy because you have the secret sauce (the old “CONVINCE_______ THAT___________BECAUSE_________” proposition).
Then there is the prospect who is walking around unaware of you...
Direct mail automation has changed the way marketers communicate with their target audience.
Many marketers are now integrating technology with traditional direct mail strategies and streamlining the multi-step marketing process. It can be a quick and easy solution for them.
When it works...
Advertising…it’s everywhere you look.
From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
Don't look now — Q4 is here.
We’re moving into the biggest shopping season of the year – and your holiday shopping campaigns are beginning to take shape. As you know, the fourth quarter is a crucial time for many marketers. This is prime time for brand awareness, acquisition and, of course, driving revenue.
Direct marketing has long relied on the art and science of testing to fine-tune campaigns, engage customers, and drive results.
Although over the last few years, there’s been a noticeable shift in the industry, with some direct marketers seemingly testing less than ever before. We did an informal survey and it seems several factors are behind this anomaly. (NOTE: Still testing, just not as much as before).
Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey.
But hold on...
As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you. AI is here to help you do your job — not take your job. And, like it or not, AI is here to say.
74% of marketers are using AI at least weekly or more frequently.
(Get your FREE AI Checklist here)
And if used correctly, the vast array of AI tools out there will actually help you… improve your lead gen programs… increase sales… even boost revenue. The trick, of course, is finding the right tool for your particular needs. To help you decide which AI resources could be of use to you, first consider some of the areas where AI has shown some promise, including:
In the ongoing battle for attention, crafting the right content strategy is critical for reaching, engaging -- and making an impression on your target audiences. One of the most important decisions you’ll make is whether to create something short and quick-hitting – knowing more people will likely engage. Or...