Advertising…it’s everywhere you look.
From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
Advertising…it’s everywhere you look.
From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
Don't look now — Q4 is here.
We’re moving into the biggest shopping season of the year – and your holiday shopping campaigns are beginning to take shape. As you know, the fourth quarter is a crucial time for many marketers. This is prime time for brand awareness, acquisition and, of course, driving revenue.
Direct marketing has long relied on the art and science of testing to fine-tune campaigns, engage customers, and drive results.
Although over the last few years, there’s been a noticeable shift in the industry, with some direct marketers seemingly testing less than ever before. We did an informal survey and it seems several factors are behind this anomaly. (NOTE: Still testing, just not as much as before).
Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey.
But hold on...
As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you. AI is here to help you do your job — not take your job. And, like it or not, AI is here to say.
74% of marketers are using AI at least weekly or more frequently.
(Get your FREE AI Checklist here)
And if used correctly, the vast array of AI tools out there will actually help you… improve your lead gen programs… increase sales… even boost revenue. The trick, of course, is finding the right tool for your particular needs. To help you decide which AI resources could be of use to you, first consider some of the areas where AI has shown some promise, including:
In the ongoing battle for attention, crafting the right content strategy is critical for reaching, engaging -- and making an impression on your target audiences. One of the most important decisions you’ll make is whether to create something short and quick-hitting – knowing more people will likely engage. Or...
We… me… you… all of us have an attention problem.
We don’t know how to focus anymore.
Sorry.
That’s not true.
I should say, we don’t know WHAT to focus ON anymore.
Our lives are jam-packed with to-dos, and checklists and meetings, and — of course, ads.
All kinds of ads. Digital, social, TV, radio, print, outdoor, indoor direct mail…
And for us marketers, solving this attention problem is really the key to improving our ROIs, our campaigns' effectiveness, and our bottom lines.
So how? How do we capture this rarest of commodities – attention?
In the dynamic world of direct marketing, knowing your consumer has always been paramount.
In the last few years (I’m sure you’ve noticed), behavioral economics has started to impact the way marketers build their strategies and campaigns. So let’s explore this discipline and see what it means for us direct marketers.
What exactly are we seeing out there?
Put your goggles on… grab your lab coat…
Because scientific studies and research have produced evidence that direct mail works.
Let's all agree...
Direct mail can be a powerful and profitable marketing tool.
But attempting to execute it without the help of a good DM agency can be a slippery slope and might mean some big missed revenue opportunities. Worst case it might land you in some hot water legally.
But there's ONE other important reason not to deploy a DIY campaign (see the comments in red below).
