Don't look now, but 2024 half over.

And it's been quite a year, hasn't it? We've seen everything from the AI revolution with ChatGPT to the USPS grappling with inflation. But here's the million-dollar question:

Seems everyone is talking about AI these days.

But the big question is, what are the best ways to use it in our everyday business?

First things first, let's address the elephant in the room: AI is no longer a futuristic concept; it's a reality that's already making waves in our industry. In fact, a recent Hubspot survey revealed that a whopping 64% of marketing professionals are already using AI tools in some capacity. Impressive, right?

As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.

You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.

Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).

As a chief marketing officer, you know the traditional marketing playbook has been thrown out the window.

Today, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up in these key areas (Rate yourself: 1 Novice – 10 Guru):

This is the last of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied without using sensitive or protected personal information. If you missed any previous installments, you can find them here: Part 1; Part 2; Part 3. 

In today's digital marketing landscape, the integration of hyper-targeting, hyper-personalization, alongside behavioral insights and data-driven creativity, can set the stage for groundbreaking multi-channel campaigns.

Here's what you need to know to get the most out of your efforts...

This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2. 

Artificial Intelligence (AI) has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization, optimize campaigns, and drive better response rates. By harnessing AI's capabilities, marketers can unlock a level of customer engagement that was previously unattainable. Sounds amazing right?

This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.