Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

The work we do at J&C is entirely driven by business outcomes. The way we approach crafting an effective marketing strategy is founded on the concept of picturing the end goal first, and then building the pathway that will get us there. We are always proud of the work we deliver, but since being included on Clutch, we’ve gotten a valuable opportunity to see how our agency ranks compared to others in our field. In fact, we are excited to announce that Clutch recently included J&C in their research segments for the best digital agencies and email marketing companies in Chicago in 2018!

In 2017, an average of 269 billion emails were sent per day. That means the competition for attention in inboxes for email marketers is very high. Email marketing continues to generate high ROI for marketing departments that build a well-thought-out strategy that delivers personalized messages at the right time to the recipients. Below are three types of emails needed in a marketing strategy today: welcome emails, trigger emails and re-engagement emails. All of these emails play a critical role in the customer journey.  

Previously, data had to be collected by hand and assembled and interpreted by humans, a tedious task. Here in the digital era, that same data is easily tracked and compiled, giving marketers more data than is even necessary sometimes. Likes, shares, comments, followers, open rates, page views, traffic, time on site, are examples of data that is being tracked, but is it relevant? Distinguishing between vanity metrics and actionable metrics is key to being able to continually take action towards activities that can be traced to the bottom line. Here, we’ve explained vanity metrics, provided examples of actionable metrics, and given guidance toward finding actionable metrics for your business.

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company.