These days, the term “transparency” is big. Politicians say they believe in it. CEOs insist that it’s the cornerstone of their corporate culture. Even NFL franchises are reluctantly being dragged onto the transparency bandwagon.
These days, the term “transparency” is big. Politicians say they believe in it. CEOs insist that it’s the cornerstone of their corporate culture. Even NFL franchises are reluctantly being dragged onto the transparency bandwagon.
Some marketing awards shows are based on style points. They’re a magnet for multimillion-dollar TV spots and big household brands.
There was a frantic knock at my office door. I opened it to find an old friend from the industry. He was looking shakier than Kanye’s PR firm.
Many people wish they could speak another language and I can understand the allure.
It was a dismal spring evening in the City of the Big Shoulders.
My email inbox has become a “junk drawer.” If the term is new to you, please allow me to explain.
The junk drawer is a uniquely American phenomenon. It’s that one undefinable storage space where you can discover almost anything. Usually, the junk drawer is tucked away in the recesses of a workshop cabinet, home office or kitchen, and it can harbor everything from screwdrivers and flash drives to aspirin and mystery keys.
Thank you for accepting this mission. Before we begin, let’s go over the essentials.
The same questions are posed over and over at utilities and energy providers across the country. You can hear them in conference rooms, on status calls and in offices as energy marketers struggle with similar challenges.
“How can we get our small and medium business customers engaged?”
“We can measure anything.” That’s the mantra when it comes to email marketing. And it’s true.