Artificial Intelligence (AI) has quickly become one of the most hyped topics in marketing.
Artificial Intelligence (AI) has quickly become one of the most hyped topics in marketing.
In case you haven’t noticed, today’s consumer is different.
The path from initial awareness to purchase has never been more convoluted. And as marketing leaders, we've all experienced the frustration of knowing our campaigns are driving value while struggling to prove it with traditional metrics.
The landscape of direct marketing has undergone a profound transformation with the integration of generative artificial intelligence. As digital communication channels continue to evolve, marketers are discovering unprecedented opportunities to enhance their direct response marketing strategies through cutting-edge AI technologies.
Another holiday season – also known as "giving season" – is in the books.
And it's clear that direct mail remains a cornerstone of successful year-end fundraising campaigns. But what are the key elements that drive response rates and increase donations during this crucial period?
In direct marketing, conventional wisdom has long dictated that success lies in crafting the perfect offer and writing persuasive copy and putting it into a logical easy-to-navigate design. But what if this age-old approach isn't always the best path to higher response rates?
As 2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.
2025 is looking good already.
This past fall, Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail. And that recommendation was accepted by the Governors of the United States Postal Service.
The result — the price of a stamp to mail a 1-once single-piece First-Class letter promoting your products or services to potential customers will not increase. But that's not all...
Direct response marketing provides direct marketers with a measurable and trackable form of marketing, allowing them to analyze the costs, response rates, and overall effectiveness of their campaigns.
It's a fact — direct mail continues to deliver impressive ROI for financial services, insurance, and Medicare marketers. But have you noticed, many companies still rely on feature-heavy letters that fail to forge emotional connections with prospects? By incorporating proven storytelling techniques, you can transform routine campaigns into compelling narratives that drive action.
It's a fact, Medicare Advantage plans sometimes undergo benefit changes, including reductions or even eliminations. These changes must be communicated to new and existing policyholders carefully. Your success requires balancing transparency, compliance, and trust.