The American Association of Advertising Agencies (AAAA)
This national trade association represents and is an advocate for the advertising agency business in the U.S. They work to foster professional development and provide essential resources that help strengthen and improve the industry on the whole.
www.aaaa.org
The Direct Marketing Association (DMA)
The DMA is today's largest trade association for businesses interested in direct, database, and interactive global marketing. Members count on the DMA for the tools, services and education that they need to succeed.
www.the-dma.org
The Chicago Association of Direct Marketing (CADM)
The CADM is a professional organization providing support, education and networking opportunities to direct marketers in Chicago and throughout the Midwest.
www.cadm.org
The American Marketing Association (AMA)
Over 38,000 members belong to the AMA, one of the largest professional associations for marketers. For over six decades the AMA has been the essential source that experienced marketers turn to every day for relevant information, knowledge sharing, career development and more.
www.marketingpower.com
The Eighth Edition of Successful Direct Marketing Methods written by Bob Stone and Ron Jacobs
This highly acclaimed reference is often referred to as the most comprehensive and indispensable resource in direct marketing today.
Order the book