Sheera Eby
Vice President,
Director Strategic and Client Services

As Director Strategic and Client Services, Sheera provides strategic guidance for clients such as Consumers Energy, American Marketing Association, Household Finance, and the Federal Reserve Bank. She has more than fifteen years of experience in marketing planning and direct marketing.

Sheera is skilled at developing, launching, and implementing integrated multichannel programs from the ground up. She helped launch successful programs for Consumers Energy, ComEd, Unicom, Orbitz, National Restaurant Association Educational Foundation, International Truck and Engine, American Marketing Association and Country Insurance.

Sheera has extensive experience in telecommunications and other newly competitive markets. She spent several years on the client side in marketing at AT&T and Ameritech. She managed several multi-million dollar programs, including product launches, cross-selling, and customer retention efforts. She also directed overall marketing planning including product positioning, contact and messaging strategies, segmentation strategies, offer and pricing development, operational requirements, and the development of promotional calendars.

Sheera started her career at Frankel & Company, where she managed projects for Oscar Mayer and United Airlines and helped launch the United Airlines/McDonald's Friendly Skies Meal promotion.

Sheera earned a Bachelor of Science in Marketing at Bradley University and a Masters in Integrated Marketing Communications from Medill, Northwestern University.