Ron Jacobs is president of Jacobs & Clevenger, a multichannel direct marketing communications agency that provides direct, database and digital marketing solutions. Ron works with governments, post offices and stakeholders all over the world to evangelize the tools and techniques of multichannel direct marketing.

Over the last 24 months, his itinerary has taken him to Bangkok, Thailand; Buenos Aires, Argentina; Beijing and Shanghai, China; Dubai, United Arab Emirates; Fukuoka, Nagoya, Osaka and Tokyo, Japan; Madrid, Spain; Mexico City, Mexico; Montevideo, Uruguay; New Delhi, India; Sao Paulo, Brazil; Seoul, Korea; Bloomington, IL; Chicago, IL; Denver, CO; Las Vegas, NV; Kansas City, MO; Louisville, KY;
San Francisco, CA; Seattle, WA; Tucson, AZ and Charlotte, NC.

He is Senior Lecturer in the Medill/Integrated Marketing Communications Program at Northwestern University and received the 1994 Outstanding Direct Marketing Educator Award from the Direct Marketing Educational Foundation.

Ron is also a past president of the Chicago Association of Direct Marketing (CADM), and served on the CADM Board from 1988–2000. In addition, he was the CADM’s 1998 Direct Marketer of the Year.

Ron co-authored with the late Bob Stone the Eighth Edition of Successful Direct Marketing Methods, published in 2007. The Seventh Edition was translated into Russian, Romanian and Spanish. More than 250,000 copies have been sold worldwide, making this the best-selling book on the tools and techniques of direct marketing.

The 
Eighth Edition of Successful Direct Marketing Methods co-authored by Ron Jacobs.

Order the book!