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	<title>Jacobs &#38; Clevenger</title>
	<link>http://www.jacobsclevenger.com</link>
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		<title>MC2 Program at DePaul University</title>
		<description><![CDATA[Any new educational program is fraught with risks. Even an idea that seems so important and perfect for the current marketplace has no guarantees. The new Multichannel Marketing Communications (MC2) program at DePaul University is no exception. The vision for this program is to describe the new, more accountable marketing communications environment. This is a [...]]]></description>
		<link>http://www.jacobsclevenger.com/mc2-program-at-depaul-university/</link>
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		<title>Webinars: here, there and everywhere</title>
		<description><![CDATA[Webinars are everywhere. I think last week alone, I have received somewhere between 15 to 20 invitations. Webinars seem to really fit in with the way people now make decisions—they want to do the research to educate themselves first and then ask questions. But, with such oversaturation of this medium, what are the best uses [...]]]></description>
		<link>http://www.jacobsclevenger.com/webinars-here-there-and-everywhere/</link>
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		<title>The Funnel has Changed</title>
		<description><![CDATA[The traditional sales funnel has changed, but does it still exist? In my mind, the answer is a definite “yes.” People still go through steps before jumping into a buying decision. The process however, is so much more fragmented than it was before. Information can be accessed through so many different sources. From this standpoint, [...]]]></description>
		<link>http://www.jacobsclevenger.com/the-funnel-has-changed/</link>
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		<title>Testing the post section</title>
		<description><![CDATA[The latest edition of the Successful Direct Marketing Methods is now available. Okay, it seems a little too promotional to make my first blog post about the book that I am co-author of. It is. Sorry. But, I have to start somewhere. And, yes it is available at Amazon.com In the future, I will be [...]]]></description>
		<link>http://www.jacobsclevenger.com/testing-the-post-section/</link>
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