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	<title>Jacobs &#38; Clevenger</title>
	<link>http://www.jacobsclevenger.com</link>
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		<title>Speaking in Lima, Peru</title>
		<description><![CDATA[I am speaking in Lima, Peru on May 5, 2011 at the Second Annual International Relationship Marketing Conference ( Or,  in Spanish the  2do Congreso International de Marketing Relacional.) http://www.121rm.com/segundo-congreso/ Generally, I don&#8217;t feel a need to promote the conferences that I speak at.   This is a responsibility of the conference organizers. In this [...]]]></description>
		<link>http://www.jacobsclevenger.com/speaking-in-lima-peru/</link>
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		<title>MC2 Multichannel Marketing Program&#8230; Classes Begin Today</title>
		<description><![CDATA[Today is the first class in the Fall 2010 section of  the Multichannel Marketing Communications (MC2) program at DePaul University. The vision for this program is to describe today’s more accountable marketing communications environment. This is a course designed for people marketing products and services, B2B or B2C, working on the client side, working in [...]]]></description>
		<link>http://www.jacobsclevenger.com/mc2-multichannel-marketing-program-classes-begin-today/</link>
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		<title>Successful Direct Marketing Methods, 8th Edition</title>
		<description><![CDATA[The latest edition of the Successful Direct Marketing Methods is now available.  It is Edition 8. Okay, it seems a little too promotional to make my first blog post about the book that I am co-author of. It is. Sorry. But, I have to start somewhere. And, yes it is available at Amazon.com.  Just click [...]]]></description>
		<link>http://www.jacobsclevenger.com/successful-direct-marketing/</link>
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		<title>Webinars: here, there and everywhere</title>
		<description><![CDATA[Webinars are everywhere. I think last week alone, I have received somewhere between 15 to 20 invitations. Webinars seem to really fit in with the way people now make decisions—they want to do the research to educate themselves first and then ask questions. But, with such oversaturation of this medium, what are the best uses [...]]]></description>
		<link>http://www.jacobsclevenger.com/webinars-here-there-and-everywhere/</link>
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		<title>The Funnel has Changed</title>
		<description><![CDATA[The traditional sales funnel has changed, but does it still exist? In my mind, the answer is a definite “yes.” People still go through steps before jumping into a buying decision. The process however, is so much more fragmented than it was before. Information can be accessed through so many different sources. From this standpoint, [...]]]></description>
		<link>http://www.jacobsclevenger.com/the-funnel-has-changed/</link>
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