- American Marketing Association - Fall member acquisition campaign
Show marketers from all disciplines that the AMA has the information, networking connections and resources to help them navigate through this world of evolving media options and economic turbulence - AT&T Broadband - Customer acquisition campaign
Develop a highly segmented campaign that unleashed the total experience and broad programming options of digital cable and promoted specific viewing options that appealed to each targeted segment - Cars.com - DealerADvantage eNewsletter, email update series
Develop a stronger connection to dealers with an informative and interactive eNewsletter that covered tips, trends, and best practices; and keep the information flowing with ongoing email updates about events and product updates - Cintas - Wear the Care multichannel campaign
Create a campaign that lets healthcare decision makers design their own customized uniform program online and enter to win a $10,000 image makeover for their healthcare organization - Cintas - Lodging Solutions collateral materials
Develop collateral materials for the Cintas salesforce that capture key moments of service in a busy hotel, from the reception desk to the uniform room, and highlight all of the ways that Cintas helps create the total lodging experience - Cintas - Gaming Solutions collateral materials
Develop collateral materials for the Cintas salesforce that take us into every area of the casino, from the gaming floor to the back room, and highlight all of the ways that Cintas helps create the total gaming experience - Cintas - Doc & Amelia brand launch sweepstakes campaign
Develop a campaign for the launch of a new premier apparel collection that takes high-end fashions from the showroom into the workplace, and creates a sophisticated, distinct and individual brand - Cintas - Gaming Solutions collateral materials
Develop collateral materials for the Cintas salesforce that take us into every area of the casino, from the gaming floor to the back room, and highlight all of the ways that Cintas helps create the total gaming experience - Cintas - Lodging Solutions collateral materials
Develop collateral materials for the Cintas salesforce that capture key moments of service in a busy hotel, from the reception desk to the uniform room, and highlight all of the ways that Cintas helps create the total lodging experience - ComEd - Customer education program
Create awareness and inform customers of upcoming restructuring changes with two different streams of communications. First was the "White Paper Restructuring Report," with unbiased, factual information in terms customers could understand. - ComEd - Deregulation campaign
Educate business customers about ComEd's commitment to a changing energy marketplace, and build and maintain solid two-way relationships that benefit the business and ComEd - Consumers Energy - Part of the Energy efficiency campaign
Generate interest in a Home Performance energy program among Michigan residents through a TV spot that uses graphic animation to dynamically show how every room in a home can be more comfortable and energy efficient
- Consumers Energy - Energy Efficiency program campaign
Launch a multiyear energy efficiency campaign to Michigan homeowners and businesses that shows practical steps that give everyone the power to save energy and money - Consumers Energy - Green Generation Earth Day campaign
Use an editorial apporach to generate awareness of the Green Generation renewable energy program and leverage the Earth Day celebration to highlight the environmental benefits of the program - Consumers Energy - Green Scenes viral game
Create a fun and engaging way to educate Michigan homeowners about renewable energy and drive them to sign up for the Green Generation renewable energy program - Federal Reserve Financial Services - "Electronic Payment Services Essentials" webinar
Demonstrate the broad range of payment services and resources that the Federal Reserve offers to financial institutions across the country - FirstEnergy Solutions - Multichannel acquisition campaign
Educate homeowners about a new energy provider and test two different approaches: An "Official" version that takes a highly informational approach to energy choices, and an "Easy" version that reinforces the simplicity of switching
- iPay Technologies - Corporate website redesign
Develop a highly interactive Web 2.0 site that shows financial institutions why iPay Technologies is the easiest online bill pay service to work with - iPay Technologies - Customer lifecycle campaign
Develop highly tailored email communications promoting the benefits of online bill pay to customers at various lifecycle stages; email streams included acquisition, welcome, inactive and lapsed - iPay Technologies - eBill online campaign
Use topical industry statistics and trends to show financial institutions how electronic billing provides a direct route to stronger customer retention - iPay Technologies - "Get Started" product demo webinar
Demonstrate online bill pay functionality for new enrollees, and walk them through the steps to get started using the service - iPay Technologies - "Joe's Landscaping" case study webinar
Show how one small business automated and organized their back office with the Biz 2.0 bill pay solution from iPay Technologies - iPay Technologies - Online customer resource center
Establish a central customer resource center where financial institutions can access and download all materials needed to promote online bill pay online and in branch, along with informative industry reports, articles and statistics - iPay Technologies - "Online Bill Pay Overview" webinar
Help prospective customers visualize all of the ways online bill pay can simplify their lives, and provide a link for easy online enrollment - iPay Technologies - "Roads to Retention" webinar
Use industry trends and recent statistics to demonstrate why financial institutions need to offer electronic billing to their customers - iPay Technologies - White label campaign
Develop a multichannel campaign for online bill pay that could be customized to reflect the brand identity of individual financial institutions - Joint Commission Resources - Healthcare industry communications
Develop comprehensive magalogs with timely articles and the latest resources for every healthcare professional; create informative event brochures for industry leading conferences and highly specialized symposiums - Multiple clients - Banner ads
Highly successful banner ads from recent multichannel campaigns - National Restaurant Association Educational Foundation - Bartending Challenge viral game
Challenge bartenders and servers to rethink their responsible alcohol service training with a viral game putting them behind a crazy bar on a busy shift - National Restaurant Association - ServSafe Alcohol summer campaign
Develop highly targeted multichannel campaign that drives decision makers to train entire staff in responsible alcohol service and builds awareness of ServSafe Alcohol throughout the organization - National Restaurant Association - ServSafe Portfolio Campaign
Print ad, direct mail, emails, banenr ads, landing page - National Restaurant Association - ServSafe Food Safety Risk Assestment
Create a web engagement device that allowed food safety decision makers to assess their operations' risks in a few clicks and receive a tailored action plan to address those issues - National Restaurant Association Educational Foundation - ServSafe Third Edition launch campaign
Develop a highly targeted multichannel campaign to launch a new edition of the restaurant and food service industry's leading food safety training program - Preferred Hotels & Resorts Worldwide - "I am preferred" campaign
Capture the independent and discerning nature of the target audience and show how these same traits define the highly individual guest experiences at Preferred Hotels & Resorts - Ulta - Loyalty Program
Develop a loyalty program that drove return visits and encouraged lower ticket cosmetic customers to experience higher ticket salon services - Unicom - Customer acquisition campaign
Build awareness for Unicom Energy Services, educate the market about choice, and generate leads that were interested in switching providers.
