Today’s marketing is about two-way dialog; push and pull media. There are significantly more channels, everyone has access, and information flows from every imaginable source. Which means your customers have unprecedented freedom, and your strategy has to embrace that fact. Jacobs & Clevenger will make sure that it does. We’ll work with you to formulate a plan that identifies and leverages all key customer touchpoints.

The web has established a dynamic new standard for information gathering. Harnessing search, social media and online advertising is critical to ensure that your prospects and customers are able to formulate the opinions you want them to reach. Which means you need an agency that understands every aspect of the information and sales funnel, and how to move your customers through it.

At Jacobs & Clevenger, our strategic process creates a contact strategy roadmap and aligns the most appropriate messages to the tactics. Our team dives deep to find data insights and dissect precisely what motivates various groups. We use a combination of analytics and insights to formulate the most appropriate messages. Research includes qualitative messaging research, user panels and web-based usability studies, online quantitative studies, and offer selection simulation. Then we transform those learnings into meaningful messages for different channels, tactics and parts of the contact strategy. As a result, your communications are highly targeted to move different customers through the decision cycle.

Jacobs & Clevenger also specializes in finding ways to engage prospects and customers with self-directed information, leveraging online delivery channels to the maximum. For consumer marketing this ranges from well-placed social media and robust search engine marketing programs to engaging consumer games. On the business-to-business side it includes webinars, interactive quizzes and multichannel offline and online lead generation programs.

The bottom line is clear. Our goal is to understand what communication outlets need to exist within your multichannel strategy, how to align every message accordingly, and above all how to ensure those tactics reach the set objectives and metrics.