Speaking in Lima, Peru

I am speaking in Lima, Peru on May 5, 2011 at the Second Annual International Relationship Marketing Conference ( Or,  in Spanish the  2do Congreso International de Marketing Relacional.) http://www.121rm.com/segundo-congreso/ (more…)

MC2 Multichannel Marketing Program… Classes Begin Today

Today is the first class in the Fall 2010 section of  the Multichannel Marketing Communications (MC2) program at DePaul University. The vision for this program is to describe today’s more accountable marketing communications environment. This is a course designed for people marketing products and services, B2B or B2C, working on the client side, working in advertising, direct marketing, digital marketing, sales promotion, PR, event marketing, or other professional services. Now in its third year, this new program has more students than seats in the room. All of these students are trying to increase their marketability in a tough job environment, while learning about tomorrow’s marketing communication’s future. (more…)

Successful Direct Marketing Methods, 8th Edition

The latest edition of the Successful Direct Marketing Methods is now available.  It is Edition 8. Okay, it seems a little too promotional to make my first blog post about the book that I am co-author of. It is. Sorry. But, I have to start somewhere. And, yes it is available at Amazon.com.  Just click on this link. (more…)