INSIDE THIS SECTION
Brand Compass
To create our effective Brand DirectSM communications, Jacobs & Clevenger has developed a proprietary process called the Brand Compass. It drills deep into customer knowledge to identify and prioritize market differentiators, and the values that add up to a highly targeted strategy.
Four vital steps in this unique process result in creative that reflects the likes, dislikes, interests and passions of your customers and prospects.
To create our effective Brand DirectSM communications, Jacobs & Clevenger has developed a proprietary process called the Brand Compass. It drills deep into customer knowledge to identify and prioritize market differentiators, and the values that add up to a highly targeted strategy.
Four vital steps in this unique process result in creative that reflects the likes, dislikes, interests and passions of your customers and prospects.
- Customer ManagerSM explores the mindset of the customer and defines the customer experience to translate needs into insights and motivators.
- From there, Message ManagerSM works to determine the most compelling arguments that will persuade customers to take the desired action.
- The next step, Delivery ManagerSM, focuses on identifying the optimal communication vehicles that will most effectively reach the target audience.
- Results ManagerSM, the final step in planning, ensures the proper tools are used to gauge the success of the program and guide enhancements for future efforts.